Level 6 CIM Diploma in Professional Marketing
The CIM Diploma in Professional Marketing gives you the required knowledge, skills and understanding at management level to take a strategic approach to marketing planning, understand key marketing metrics, and interpret relevant insight to make informed strategic decisions.
Each module requires 150 hours of study and can also be studied on a modular basis with each completed module giving you a CIM Award.
The course consists of two mandatory modules and one elective from a choice of two, which is detailed below.
The full qualification usually takes 12-18 months to complete.
- A Marketing or Business degree with a minimum of 50% of credits in Marketing or over 4 years’ marketing experience.
Strategic Marketing Mandatory
Study hours: 150
- Using Strategic Marketing planning to achieve competitive advantage
- Situation analysis and assessing the external and internal environments
- Effective decision making
- Employing monitoring and measurement techniques to achieve objectives
Assessment. Assessment is by the preparation of a strategic marketing plan and a 3 hour, written examination.
Mastering Metrics Mandatory
Study hours: 150
- Measuring and managing marketing data for effective decision making
- Effective marketing analysis, analytics tools and techniques
Assessment. Assessment is by submission of an assignment based on a given scenario and an organisation of your choice.
Driving Innovation Elective
Study hours: 150
- Embedding innovation to help organisations deal with the challenges of a fast-moving market place
- The relationship between marketing and entrepreneurship
- Key factors in building and nurturing innovation
- The role of internal marketing in supporting a culture of innovation
- Implementing change programmes
Assessment. Assessment is by a work-based assignment, based on a given scenario and an organisation of your choice.
Digital Strategy Elective
Study hours: 150
- Implementing digital marketing capabilities in strategic marketing planning
- Macro and Micro environments
- The impact of the disruptive digital landscape in delivering objectives
- How marketing mixes can enable organisations to respond with agility to marketing needs
- Management of digital channels and the application of key digital measures
Assessment. Assessment is by a three part work-portfolio comprising research, plan and report.
What our students say
The study materials and online resources were exceptional, and were one of the main reasons I chose to study with CMC. I particularly enjoyed the podcasts and the anecdotal examples that the lecturers shared. I would definitely encourage any marketers who are thinking about studying for their CIM qualification to consider Cambridge Marketing College.
Kerry Proctor Marketing Campaign Manager Sage UK
Thank you so much for these slides and for all the sessions this term – it has been such a pleasure to attend and I have learnt so much. You are a very interesting and dynamic teacher and I am very grateful for all your work and investment in our class! Many thanks for such a great experience.
Lucy Beauchamp Marketing Assistant Cambridge Medical Robotics
I am really enjoying the course, I definitely wouldn’t have got this new job if it wasn’t for what I have learnt so far so I am finding it really valuable.
Sophie Fryer Digital Marketing Manager Bath Spa University
Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.
The CIM Professional Diploma has been brilliant for my career and future opportunities. As well as making me a more capable and confident marketer, it has served to demonstrate my value at work; even by the half-way point in the Diploma! I think the course and study method was spot on for my circumstances; I was able to give it my all, had some great tutors and actually enjoyed it!
Zoe Neville-Smith Marketing Communications Officer Saffron Building Society
Terry, thanks again for your tutoring of the 2016 CIM Digital Strategy module: I received a distinction in the December 2016 assignment, with which I’m (obviously) very pleased. The assignment report will also be put into practice by the client, so I’m happy that there’s practical application and value to the research.
I really enjoyed the CMC teaching format and the opportunity to meet peers in other vertical industries and different go-to-market (e.g. B2C), which convinced and inspired me to move from an internal-focused sales communications role into a “pure” marketing role (still in the technology industry, although I did consider other verticals): I’ve now started at Cisco in its emerging markets (Internet-of-Things) marketing organisation.
Gordon Davies Director of Communications Cisco
This is my second course with the CMC and I would recommend them to anyone looking for a high quality, informative and, most importantly, usable marketing course.
Nicola O Loughlin Marketing Manager Woodfines LLP
I wanted to say a big thank you both for helping me pass the course and more importantly (to me!) giving me lots of practical advice that has been invaluable in my job.
Ruth Smyth Marketing Analysis Manager RSPB
I usually dislike giving glowing feedback as I don’t usually find that it is very constructive, but I can’t fault the course so far; Tony was excellent, as was all of the handout materials, and the organisation of everything at your office has been great (I’ve asked a lot of questions, and no-one has lost their temper with me yet!)
Nicola Adcock Marketer Woodfines LLP
I just wanted to say thanks for all the support you have all given me over the past 2 years. I am jolly pleased I did it and can use the learning in my post. Thanks for your enduring patience and professionalism.
Julian Pratt Communication Manager Yorkshire Sport Foundation
I had my results this week and am thrilled. Thanks so much for all your help with the assignment, I know I would not have done so well without your helpful feedback. As an added bonus my assignment was selected to be used as a specimen answer – I am amazed! Thanks again.
Angie Tiller Marketing Co-ordinator Time Frequency Solutions Ltd
The students and teachers of the CIPR qualifications at Cambridge Marketing College are to be congratulated. A 100% pass rate is a real achievement and testament to everyone’s hard work and the quality of the teaching and students. Congratulations once again from all at the CIPR.
Elisabeth Lewis-Jones Then CIPR President
The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.
I would also like to take this opportunity to say that to date the quality of information and service provided has been second to none – in fact I would go so far as to say the difference is like night and day between my previous college and Cambridge Marketing College.
Gemma Nicholls Market Researcher Robertson Group
As my first time back in the classroom in over 10 years, I did not know quite what to expect at my first CMC Seminar. I was very impressed when I received a link to a webinar giving an overview of the module we would be studying along with the slides to preview. The tutor was very personable, very organised and extremely knowledgeable. He did not ‘glide through the slides’ but taught the class around the slides and welcomed and encouraged class participation and questions. I would not hesitate to recommend CMC.
Elly Butler Marketing Director Rafiki Marketing